Systemic Effector Conceptual Model in Groupware Implementation

Network software systems and groupware within organizations differ from other information technologies, requiring individuals to 'design' their own use. Users and groups can choose how to engage with these systems (Hassall, 1998), and use is dependent upon existing technological framing (Orlikowski, 1992). Groupware provides opportunities to study interaction between technological and organizational potentials. The action and structure duality of structuration theory (Giddens, 1984) points to the need for systemic understandings. Moreover, deconstructive schemes (e.g. Dudley and Hassall 1995,1996) demonstrate a plurality of overt and ulterior motivations in use. The Systemic Effector Model has been developed based upon longitudinal research in groupware implementation. This abstracted perspective relates choice of facility and design of action to important motivators at the individual and systemic levels. The genesis and explanatory power of the model is explored through survey and case study data.